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Self-Paced Online

Engaging Sponsor Conversations = Win-Win Solutions

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Date Published

March 29, 2012


Texas Society of Association Executives


CMP, Sponsorship


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Building trust with sponsors and prospects is the key to long term relationships. One way to do that is by having meaningful, engaging conversations. Knowing how to ask informed questions, and then listening with a trained ear will both convey trust and provide you with the vital information you need to design a profitable partnership. Learn how to approach sponsors and how to facilitate a conversation that results in them partnering with your win-win solution.

During this webinar you will learn:

  • The thoughtful questions you need to ask prospective sponsors
  • What to listen for during engaged sponsor conversations
  • How to turn needs into benefits
Please note that CAE exam and renewal applicants can only use a maximum of 50% of their application hours from self-study programs.

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Ann Ranson

Ann Ranson serves nonprofits, associations and small businesses – her keen eye for social dynamics and their impact on the... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Engaging Sponsor Conversations = Win-Win Solutions - Video
Engaging Sponsor Conversations = Win-Win Solutions - Audio
Engaging Sponsor Conversations = Win-Win Solutions - PPT
Engaging Sponsor Conversations = Win-Win Solutions - Handout
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

Click on jurisdiction for specific details:

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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