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Making Your Message Memorable: Video Storytelling as a Strategy
Published by Georgia Society of Association Executives and Wisconsin Society of Association Executives



Summary
In 2015, eMarketer reported that average time spent on digital video consumption passed time spent on social networks. And the pace of growth continues to rise, with more video content created every 30 days than in the last 30 years of broadcast television. It is time for your association to have a video strategy … or risk being left behind.

But with such competition for attention, your association’s video needs to stand out and communicate your message in engaging ways. In this webinar, we’ll look at key broadcast journalism tactics and success stories from a variety of associations to give you the knowledge to craft a video strategy that is right for your organization, mission and budget. You’ll leave understanding key elements of planning, production, editing, and delivery to maximize your success.

Presenters
Greg Melia, CAE
Greg Melia, CAE is Vice President, Program Development for ITN Productions US Industry News. ITN Productions is the creative and commercial arm of ITN, which has made the independent national news in Britain since 1955. ITN Productions produces high quality creative content for the corporate, commercial, broadcast and digital sectors, including the live broadcasts of the English Football League; the International Emmy Award-Winning Dispatches: Escape from ISIS; and industry specific programs...More
Originally Published
January 10, 2017

Program Titles and Supporting Materials
This program contains the following components:
  1. Making Your Message Memorable: Video Storytelling as a Strategy - Video
  2. Making Your Message Memorable: Video Storytelling as a Strategy - Paper

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

 Click on jurisdiction for specific details  


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